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You Need To Build Your Skills to Grow Your Business

You Need To Build Your Skills to Grow Your Business

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“My focus right now is business growth and not skills development.”

It is a statement I often hear when I’m talking to entrepreneurs, which makes me wonder, how can business growth go without skills development? Shouldn’t the two go hand-in-hand?

I’ve always believed that if you were to grow your business organically through selling directly to clients, it is important to master several vital skills, among them:

  • Strategic thinking and planning: This is the process of crafting the direction you want your business to go within a three-to-five-year framework.
  • Team building and management skills: Unless you are a Solopreneur, it’s very hard to attain operational excellence without a team to deliver your product/service.
  • Customer service skills: You need to ensure your customer’s expectations are met and they are kept happy. It would be really hard to grow a business if you keep on losing customers at the same rate you’re acquiring them.
  • Financial Management skills: Cash flow is the life-blood of all growing businesses and is the primary indicator of business health.

These are a diverse set of skills that you would need to master through experience as well as business courses such as the Advanced Entrepreneurship Program(AEP) by ISBI at Strathmore Business School.

 

 

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Showmax

Background

Showmax is Africa’s leading online subscription video-on-demand service which launched in South Africa in 2015 and in Kenya in 2016.it is owned by Africa’s most valuable broad-based multinational internet and media group quoted on the JSE.

 

Challenge

 

Showmax launched in Kenya in late 2016 and needed to find a growth partner to support its ambitious growth plans in Kenya.

Our Solution:

 

We developed and are executing a  Go to market model that includes managing strategic partners as well as recruiting and managing growth teams involved in customer acquisition

We remain their Key partner in the Kenyan market.

 

 

 

 

 

 

 

 

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Airtel Money

Background

 

AirtelMoney is the mobile money service for Bharti airtel, the Indian Conglomerate operating in 20 countries and 3rd largest mobile network operator in the world with over 438  million subscribers. In Kenya, it is the 2nd largest Telco with 23.3% market share

 

The challenge:

 

1)AirtelKenya needed to increase its  network of active mobile money agents across the country

2)It also wanted to increase the number of active mobile money users to support the increased mobile agent network in (1) above.

 

Our Solution:

 

1)We recruited, trained, and managed a team that piloted the proof of concept in a model market in Nairobi that was adopted for a national rollout in a record of 60 days. 

2)We recruited, trained, and managed a growing team of 70 resources that ran a customer acquisition program that pitched the product value to customers across Kenya for 65 days.

 

The result

 

The project doubled the number of active  mobile money agents nationally to over 22,000 in 7 months…..https://www.the-star.co.ke/news/2016/11/airtel-money-agents-doubles-to-22000_c1456423

The growth team also acquired over 82,000 new airtel money users in 65 days surpassing the target of 80,000 set by the client.

This  Marketing team at Airtel Kenya termed the campaign the most successful in the history of the brand in Kenya since its launch in 2010.

 

Biggest challenges faced:

1)Training for success.

2)Designing actions required to drive success…

3)Recruiting for success.

4)Monitoring and evaluation.

 

 

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