Our founder, Edward Ndegwa has 20 years of experience setting up at least 6 different businesses in the East African market. He believes that the growing tech small and medium enterprises culture is missing a basic fundamental ingredient: offline business growth. 

“After all those years building his businesses, my mission is to help the small and medium enterprises ecosystem succeed because it would lead to exponential job creation within the African market. Every year in Kenya, 50,000 graduates are churned out of public and private universities, adding to the 2.3 million unemployed youth in the country. The amount of potential within the hearts, minds and bodies of these young people is limitless and a successful small and medium enterprises ecosystem would be able to absorb them.”   – Edward Ndegwa

But all of us need to start getting serious as entrepreneurs.

We need to build small and medium enterprises from the ground up, we need to run sales-driven businesses and not funding-driven businesses, and help our employees break the mental barriers to sales so everyone of them can sell.